• 光隐 | 青梅酒

     
    Client: 慕溪酒业
    Designer: Sophie & Shan.K
    Scope: 商标识别设计,品牌命名,品牌识别,包装设计 

     

    光隐是一个专注做原果发酵的梅酒品牌;市面上的梅子酒多为混合发酵,即基酒+青梅发酵而来;而光隐却选择了慢发酵的方式,用100%原果,不加一滴基酒,将青梅、李子、桑葚三种水果分别发酵,再混合陈酿的方法,保留果酒本真的味道。
     
    光隐想倡导多一些深思熟虑,少一些锋芒毕露;来寻求人和自然、时间上的平衡,提倡“天人合一、致虚守静”的哲学态度。
     
    设计上,我们采用“尚意、内观”的自然美学,用水的轻柔素雅、月的阴晴圆缺作为酒标的主视觉图案,把中国人的善良、平和、中庸、含蓄的性格体现其中。

     

    Guangyin is a plum wine brand focusing on original fruit fermentation; Plum wine on the market is mostly mixed fermentation, that is, base wine + green plum fermentation; However, Guangyin chose the method of slow fermentation. With 100% original fruit and no drop of base wine, the green plum, plum and mulberry fruits were fermented respectively, and then mixed and aged to retain the true taste of the fruit wine.

    Guangyin wants to advocate more thoughtful and less sharp; To seek the balance between man and nature and time, and advocate the philosophical attitude of "unity of heaven and man, emptiness and tranquility".

    In terms of design, we adopt the natural aesthetics of "advocating meaning and inner outlook", with the gentle and elegant water and the full moon as the main visual pattern of the wine label, which reflects the kindness, peace, moderation and implicit character of the Chinese people.