• 米焙食验室 - 人生苦短,来口甜点

     
    Client: 米焙
    Designer: Sophie & YZ.W
    Scope: 商标识别设计 
    Year: 2022

     

    米焙食验室是米焙旗下的一档美食综艺短视频栏目,由专业甜点师真实评测的甜品类科普,节目轻松有趣,在B站拥有极高的人气和影响力,是当下年轻人在烘焙和面点领域讨论和关注的焦点栏目。

    米焙食验室希望拥有一个自己独立的综艺性栏目logo,并能符合年轻群体期待的轻松、温暖。在节目的标识设计中,我们将甜点的外形归纳并进行组合搭配,直观明确的将节目特点传递出来。并且采用一种弹起的运行轨迹来组合,让标识趣味、轻松;同时,配合下方代表着空间承接与吸收的圆洞,呈现在托盘中跃起的甜点,表示将要被掉进嘴巴中一口吃掉的动态,传递节目的slogan-人生苦短来口甜点。

     

    Mix Baking Laboratory is a mini video program. It is a popular science program of desserts that is really evaluated by professional dessert masters. The program is easy and interesting. It has high popularity and influence in bilibili.com, and is the focus of discussion and attention of young people in the field of baking and pastry.

    Mix Baking Laboratory hopes to have its own independent variety program logo, which can meet the relaxed and warm expectations of young people. In the logo design of the program, we summarized and combined the shapes of desserts, so as to convey the characteristics of the program intuitively and clearly. And it uses a pop-up running track to combine, making the logo interesting and easy; At the same time, with the round hole below representing the space to receive and absorb, the dessert springing up in the tray shows the situation that it will be eaten in the mouth, and the slogan which is Life's short, get a dessert.

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