• 丸茶日记 - 轻松喝茶

     
    Client: 丸茶日记
    Designer: Shan
    Scope: 品牌设计、包装设计
    Year: 2022

     

    丸茶日记是一个面向办公室白领的日常轻消费茶饮品牌,让喝茶轻松和惬意,标识设计采用T字作为廓形,让“Tea”的符号深入品牌形象。包装设计上,通过洛可可式繁复花纹结合水果和东方茶器物等的样式设计,来传递喝茶场景的氛围感。单独小包装的设计,也能让随身携带或者办公室茶水间的体验更便利。

     

    OneCha is a daily light consumption tea brand for office workers, which makes drinking tea relax and comfortable. The logo design uses the T word as the outline, so that the symbol of "Tea" can penetrate into the brand image. In terms of packaging design, Rococo style complex patterns are combined with the style design of fruits and oriental tea utensils to convey the atmosphere of tea drinking scenes. The design of a separate small package can also make it more convenient to carry around or experience in the office tea room.

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