世兢泉 - 天然苏打水
Client: 世兢泉 & 思为丁
Designer: Sophie、YZ.W
Scope: 包装设计
Year: 2024
苏打水这个品类被大众接受似乎总有一些曲解，去超市调研我们发现，这类产品经常和果汁饮料放在一起，被人当作甜水来卖，而它的功能性-弱碱水经常被忽视。所以在实地调研和客户的沟通之下，我们决定把“水”这个品类和“天然弱碱水”这个卖点推到最前面，直抵消费者。
在包装的设计配色上，我们选用了灰、蓝白和黑，中性色调，更专业更冷静更功能优先。蓝色的水滴设计也能更快的让消费者一眼关注到我们要传达的重点，并产生视觉记忆。
The category of soda water seems to be often misunderstood by the public. During our supermarket research, we found that these products are frequently placed alongside fruit juice beverages and marketed as sweet drinks, while their functional aspect—being weakly alkaline water—is often overlooked. Based on field research and customer feedback, we decided to emphasize the "water" category and the selling point of "natural weakly alkaline water" to directly appeal to consumers.
In terms of packaging design, we chose a color palette of gray, blue, white, and black—neutral tones that convey a more professional, calm, and function-first impression. The blue water droplet design is intended to quickly draw consumers' attention to our key message and create a lasting visual memory.
另外一款产品思为丁天然苏打水目标定位也比较明确，主要针对电商直播渠道的年轻有活力的人群，选用天蓝色的水瓶，瓶身底部有菱形的肌理纹路设计，在光线的折射下，如同湖面的波光粼粼，标签的设计采用蓝色的透明渐变，像夏日的晴空，干净清爽，搭配柠檬黄的水波纹样，带来纯净水润的氛围。
Another product, Siweiding Natural Soda Water, has a clear target positioning, primarily aimed at the young and energetic demographic through e-commerce live streaming channels. The bottle is designed in a sky-blue color, with a diamond-textured pattern at the bottom that, under light refraction, resembles the sparkling ripples of a lake. The label features a transparent gradient of blue, evoking the clear and refreshing sky of a summer day, complemented by lemon yellow water wave patterns, creating a pure and hydrating ambiance.
