极果创意

Client: 极智飞扬

Designer: YZ.W

Scope: 标识设计

Year: 2024

极果创意是一家以视频创作为主的内容提供商，它面向都市群体，输出科技信息、汽车媒体、新品首发试用、创意视频制作等有态度的原创内容。在关于极果创意的品牌标志升级上，我们基于原版的色彩搭配及棱角的形式特点作为核心要素，对品牌进行了全新的解构重组。

事物的客观存在因我们的观看视角变化而产生了千奇百怪生态万千的世界模样。极果创意通过视角的转化，让事物生动有趣，更有创意。我们想放大这个想法 。让眼睛成为世界的棱镜，映出多彩的一面。

极果的品牌标识不仅是视觉符号，更是对创意过程的具象化表达，从眼睛中折射出的散放状的棱角线条代表灵感的迸发，科技感色彩承载技术实力与创作激情，而整体动态感则呼应视频艺术的本质：极果用画面为你讲述无限可能的故事。

Jiguo Creative is a content provider primarily focused on video production, targeting urban audiences with original content that includes technology information, automotive media, new product launches, trial experiences, and creative video production. In the brand logo upgrade for Jiguo Creative, we deconstructed and reimagined the brand based on the original color scheme and angular design features as core elements.

The objective existence of things takes on a myriad of forms and appearances due to the changing perspectives from which we view them. Jiguo Creative brings things to life in a vivid, interesting, and creative way through the transformation of perspectives. We wanted to amplify this idea, making the eye a prism of the world, reflecting its colorful facets.

The Jiguo brand logo is not just a visual symbol but also a concrete expression of the creative process. The radiating angular lines emanating from the eye represent the burst of inspiration, while the tech-inspired colors convey technical prowess and creative passion. The overall sense of dynamism echoes the essence of video art: Jiguo uses visuals to tell stories of infinite possibilities.