地平线国际集团-出海时刻

Client: 地平线国际集团

Designer: YZ.W

Scope: 品牌标识

Year: 2024

这次设计我们希望以航海史诗为精神底纹，将企业全球化征程凝练为极简视窗。
Logo主体提取舷窗轮廓与巨幕形态的黄金比例，负空间构成的地平线切割出海天交际的锐利感，多道放射状光轨沿对角线冲破窗框隐喻机遇的无限延展。
当视窗图腾悬浮于文件、船舶或数字界面时，始终传递着双重意象：既是瞭望世界的物理窗口，更是打破认知边界的精神投射。

For this design, we hope to use the maritime epic as the spiritual base texture, condensing the company's global journey into a minimalist viewport.

The main body of the logo extracts the golden ratio of the porthole contour and the grand screen form. The horizon formed by negative space cuts through the sharpness of the sea and sky intersection. Multiple radial light tracks break through the window frame along the diagonal, metaphorically representing the infinite extension of opportunities.

When the viewport totem hovers over documents, ships, or digital interfaces, it always conveys a dual imagery: it is not only a physical window for overlooking the world but also a spiritual projection that breaks the boundaries of cognition.