月满花间·礼颂团圆 中秋月饼礼

Client: 匠造食品

Designer: YZ.W

Scope: 包装设计

Year: 2023

本设计是为山东一家大型面点烘焙生产制造商设计的中秋月饼礼方案之一，我们考虑以山东地缘特点的传统面点馍的肌理为灵感基底，提取蒸馍自然褶皱与温润质感，通过细腻浮雕工艺还原面食文化的质朴之美。

礼盒主体撷取中秋时节盛放的八种祥瑞花卉——桂花、绣球、百合、菊花、芙蓉、茶梅、彩叶草与茶花，运用层叠放射的同心圆构图，将花朵以绽放盛景呈现出来。
层叠绽放的繁花演绎阖家团圆的温暖意象，让传统节令礼盒成为承载文化记忆与情感共鸣的美学载体，传递"花好月圆人长久"的美好祝愿。

This design is one of the Mid-Autumn Festival mooncake gift box solutions for a large-scale pastry and baking manufacturer in Shandong. We considered using the texture of the traditional Shandong local pastry, "mo" (a kind of steamed bun), as the inspiration base. We extracted the natural folds and gentle texture of the steamed bun and restored the simple beauty of the noodle food culture through the delicate relief process.

The main body of the gift box features eight auspicious flowers that bloom during the Mid-Autumn Festival - osmanthus, hydrangea, lily, chrysanthemum, hibiscus, camellia, coleus, and camellia. Using a concentric circle composition with layered radiation, the flowers are presented in full bloom.

The layered blooming flowers interpret the warm imagery of family reunion, making the traditional festival gift box an aesthetic carrier that carries cultural memories and emotional resonance, conveying the beautiful blessing of "blooming flowers, a full moon, and enduring happiness for people".