《高考真题 举一反三》装帧设计

Client: 学而思

Designer: Shan/ Sophie

Scope: 书籍装帧

Year: 2023

这套书的主视觉采用红宝书经典红色为底，用典籍的厚重感奠定知识权威性。封面选用略带触感的纸材，搭配锐利的加粗黑体标题，通过色彩心理学构建备考仪式感，刚劲的视觉语言传递笃定力量，表达出高考备考应有的沉稳姿态。三册分装（练习册、答案册、题型手卡）以统一色系串联，手卡可单独拆卸以便随身携带。
在练习册的金色腰封上，我们写了一段文案：“开卷人生 考试给的标准答案不是全部，记得去找属于自己的人生答案。”

The main visual of this set of books adopts the classic red color of the "Red Guard" books as the base, using the sense of heft of classic works to establish the authority of knowledge. The cover is made of slightly textured paper, paired with sharp, bold black titles. Through color psychology, it constructs a sense of ceremony for exam preparation. The strong visual language conveys a determined power, expressing the composed attitude that should be maintained during college entrance examination preparation. The three volumes (exercise book, answer book, and question type flashcards) are connected by a unified color scheme, and the flashcards can be detached for easy carrying.

On the gold ribbon of the exercise book, we wrote a piece of copy: "Life is an open book. The standard answers given by exams are not everything. Remember to find the answers to your own life."