• 番茄花开 | 超级番茄种植版

     
    Client: 春播

    Creative DirectorCharlie & Sophie & Jerry Yu

    Designer: Sophie
    Scope: 包装设计 

     

    超级番茄是春播平台上最热门的商品之一;每年应季时,很多消费者会守候着超级番茄的成熟,并用“一口回到小时候”这样的语句来描述这款番茄的口感。让番茄有番茄本真的味道,是春播开发这款产品的初心。
     
    这一次,春播想给超级番茄开发一款夏日限定款——可种植的超级番茄小套装。这个套装里,我们将超级番茄的真实种植过程做成了一个小卡片,孩子们能在家长的引导下学到有机农业种植超级番茄的全过程。同时我们还附上了几颗珍贵的超级番茄种子,以及 一张种植标识牌,让消费者家庭成员一起来体会种植的趣味,将春播品牌所倡导的“自然真实的食物”理念,通过这个互动的方式,深入人心。

     

    Super tomato is one of the most popular commodities on the spring sowing platform; At the end of the season every year, many consumers will wait for the super tomato to mature and describe the taste of this tomato with the phrase "a mouthful back to childhood". It is the original intention of spring sowing to develop this product to make the tomato have the true taste of tomato.

    This time, spring sowing wants to develop a summer exclusive for super tomatoes - a small set of super tomatoes that can be planted. In this set, we make a small card of the real planting process of super tomatoes. Children can learn the whole process of planting super tomatoes in organic agriculture under the guidance of their parents. At the same time, we also attached several precious super tomato seeds and a planting sign to let the family members of consumers experience the fun of planting together, and deeply rooted the concept of "natural and real food" advocated by the spring sowing brand in the hearts of the people through this interactive way.