• 了不起的冰奇淋 | Gelato

       
      Client: 春播
      Designer: Sophie
      Scope: 品牌识别,包装设计 
       

      春播想在这个夏天带来一款有趣的Gelato冰淇淋,除了纯正的意式gelato工艺能带来绝好的口感,他们还特别研发了让人意想不到独特的口味,比如柠檬薄荷莫吉托、麻酱和芥末口味、精酿啤酒雪泥等,希望让每一个品尝的人不由得称赞,真是了不起的冰淇淋啊!

       

      我们和春播一起设计了一种游戏互动方式,在拿到一小盒冰淇淋时,并不能猜到这是什么口味,直到打开外盖,通过内盖上面的数字和emoji表情来识别口味。

       

      每一盒冰淇淋都是独特的惊喜,这种游戏的方式让一群人一起吃冰变得更加有趣。

       

      Chunbo wants to bring an interesting gelato ice cream this summer. In addition to the pure Italian gelato process, they also specially developed unexpected unique flavors, such as lemon mint mojito, sesame sauce and mustard flavor, refined beer snow mud, etc. they hope everyone can't help praising. What a great ice cream!

      We designed a game interaction mode with spring broadcasting. When we got a small box of ice cream, we couldn't guess what the taste was until we opened the outer cover and identified the taste through the numbers and Emoji expressions on the inner cover.

      Each box of ice cream is a unique surprise. This game makes it more interesting for a group of people to eat ice together.