• 下厨房 | 调味料系列

     
    Client: 下厨房 & 口味捞
    Designer: Shan.K & Yz.W
    Scope: 包装设计 

     

    下厨房空白计划之调味料系列。我们把调味料里的原料提取出来,用平面化的绘画方式直观的表现出来,让每一包卤料有趣又新鲜。

     

    这种亲近年轻人的视觉语言,去掉了老旧的调味料预制的机器感,凸显的是食材本身,和品牌坚持对食材高品质的态度是一致的,同时这样的包装,也帮助人们将厨房里的烹饪过程变得生动轻松起来。

     

    We extract the raw materials from the seasoning and show them intuitively in the way of planar painting, so as to make each packet of brine interesting and fresh.

     

    This visual language close to young people removes the old machine sense of seasoning prefabrication and highlights the ingredients themselves, which is consistent with the brand's attitude towards high-quality ingredients. At the same time, such packaging also helps people make the cooking process in the kitchen lively and easy.