• 坚果礼盒-得果惬过

       

      Client: 得果惬过

      Designer: Sophie

      Scope: 包装设计

       

      得果惬过为一款高端坚果品牌,一个突破传统意义束缚感的新零食定义者,倡导自然饮食与惬意生活的双赢。品牌主张无畏面对质疑,聪明调配身体。坚持用好的原料,传统种植,人工挑选。

       

      在礼盒设计上,我们按照定价,分为了几款不同的设计,一款名为“月亮与六便士”主题,一款名为“The moment”星空主题。两个主题分别从品牌主价值观出发,分别讨论了两个话题,其一“何为惬意生活”,我们提到了《月亮与六便士》中那个抬头望月、看到生命中的闪光,将余生的价值注入灿烂。其二:“惬意即为活在当下”,仰望星空我们看到的是自身的无知和渺小,活在当下,眼前是自己的目标和未来。

       

      Deguoqieguo is a high-end nut brand, a new snack definer who breaks through the bondage of traditional meaning, and advocates a win-win situation between natural diet and comfortable life. The brand advocates fearless in the face of doubt and smart deployment of the body. Insist on using good raw materials, traditional planting and manual selection.

      In terms of gift box design, we divide it into several different designs according to the price. One is called "moon and Sixpence" theme and the other is called "the moment" starry sky theme. Starting from the main values of the brand, the two themes discussed two topics respectively. One is "what is a comfortable life". We mentioned the one in the moon and Sixpence who looks up at the moon and sees the flash of life and injects the value of the rest of life into brilliance. Second: "being comfortable is living in the present". Looking up at the starry sky, we see our own ignorance and insignificance. Living in the present is our own goal and future.