• Chabiubiu | 调味茶系列

     

    Client: chabiubiu

    Designer: Sophie & Shan.K

    Scope: 商标识别设计,品牌识别,品牌设计,包装设计

     

    Chabiubiu是一款面向年轻人的日常饮品;茶叶在过往的产品形象中一直存在着一种沉淀感、厚重感,让年轻人望而却步;创始人希望有一款能“和自己聊聊天”的茶饮产品,提供轻松、惬意的饮茶氛围。

     

    品牌坚持选择高端茶叶原料,面对市场上众多袋泡茶包产品,chabiubiu认为原叶比碎茶更能展示出茶叶的品质,所以摒弃了袋泡茶,而选择了原叶茶的产品形态。在包装内,我们提供了方便滤茶、泡茶的挂耳袋,以及茶铲、茶漏、杯垫等周边产品,让喝茶的过程颇有些仪式感。

     

    因为有水果和花果的搭配,茶汤气味芬香,所以包装设计上我们采用了水彩的表现手法来呈现吸引人的花果原料、茶水的多样味道,烘托出自然清新的气息。

     

    Chabiubiu is a daily drink for young people; Tea has always had a sense of precipitation and massiness in the past product image, which makes young people flinch; The founder hopes to have a tea product that can "chat with yourself" and provide a relaxed and comfortable tea drinking atmosphere.

    The brand insists on choosing high-end tea raw materials. In the face of many bag tea bag products in the market, chabiubiu believes that the original leaf can show the quality of tea better than broken tea, so it abandoned bag tea and chose the product form of original leaf tea. In the package, we provide ear bags that are convenient for filtering and making tea, as well as peripheral products such as tea shovel, tea drain and coaster, which makes the process of drinking tea quite ceremonial.

    Because there is a combination of fruit and flowers and fruits, and the tea soup smells fragrant, we have adopted watercolor in the packaging design to present attractive flower and fruit raw materials and various flavors of tea, setting off a natural and fresh flavor.