中茶×COSTA联名 白桃乌龙冷泡茶

Client: 中茶

Designer: YZ.W

Scope: 包装设计

Year: 2024

「跨界新茶韵」中茶×COSTA联名白桃乌龙冷泡茶包装设计

在包装形式上我们选用了翻盖式盒型，但在盒盖开口融入了江南园林窗棂的曲线语言，隐喻传统茶文化的含蓄之美。盒身图案采用几何主义设计，将水蜜桃元素拆解为几何矩阵，背景纹理保留了COSTA的波浪纹品牌元素，整体色彩上通过渐变粉色块与绿色块的碰撞，构建视觉张力。东西方符号在对称构图中达成微妙平衡。

"Cross-border New Tea Charm" - Jointly-branded White Peach Oolong Cold Brew Tea Packaging Design by Zhongcha × COSTA

For the packaging form, we chose a flip-top box type. However, the opening of the box lid incorporates the curve language of the window lattice in Jiangnan gardens, metaphorically representing the implicit beauty of traditional tea culture. The box pattern adopts geometric design, deconstructing the honey peach element into a geometric matrix. The background texture retains the wavy brand element of COSTA. In terms of overall color, a visual tension is constructed through the collision of gradient pink and green blocks. Eastern and Western symbols achieve a subtle balance in symmetrical composition.