• HerbValue | 口腔护理

       
      Client: HerbValue
      Designer: Sophie
      Scope: 品牌识别、包装设计 

       

      HerbValue是一个新潮的口腔护理品牌,首发系列产品是漱口水系列,提供条装便携漱口水、便携口腔喷雾和瓶装漱口水。

       

      在之前的口腔护理产品中,多数产品是以医疗功效为主要的定位来做的,产品的体验愉悦性和便携性都不太友好。而新一代年轻人对于保持口腔清洁和口气清新有了更新的需求:不仅在功效上,而且在体验感、口感、场景化等方面有更细致的需求。

       

      为了传递这种友好亲切的产品气质,我们选择了更为绚烂多彩的糖果般的色彩体系,对应不同水果口味,让品牌整体气氛变得更轻松。

       

      其中瓶装漱口水我们采用了防回流的阀门设计,让每次的使用量恒定,并让液体不会回流而导致瓶内剩余液体的污染。

       

      HerbValue is a new dental care brand. The first series is mouthwash series, which provides portable mouthwash, portable oral spray and bottle mouthwash.

       

      In the previous oral care products, most products were based on medical efficacy, and the experience pleasure and portability of the products were not very friendly. The new generation of young people have new needs for keeping their mouth clean and fresh: not only in terms of efficacy, but also in terms of experience, taste and scene.

       

      In order to convey this friendly and cordial product temperament, we chose a more colorful candy like color system, corresponding to different fruit flavors, making the overall atmosphere of the brand easier.

       

      For bottled mouthwash, we have adopted the backflow prevention valve design, so that the amount of each use is constant, and the liquid will not backflow, resulting in the pollution of the remaining liquid in the bottle.