Lavazza源自1895年的意大利都灵，一百多年来几乎是意式咖啡的代名词之一。这个在意大利家喻户晓的咖啡品牌，在进入中国市场大展拳脚的同时，也希望通过此次的品牌升级，让这杯意大利的百年咖啡，在小程序上重新绽放出新的活力。

我们尝试用代表咖啡氛围的“咖啡因子”为核心视觉语言，通过视觉激发其他多种感官的立体感受。对爱喝咖啡的人来说，它从来不只是一种简单的饮品，它的魅力从一缕香气开始，直到被这缕香气充盈、环绕，一口喝下，眼前不仅有温暖，还有光。

Lavazza originates from Turin, Italy, in 1895, and has been almost a synonym for Italian coffee for more than 100 years. This well-known coffee brand in Italy, while entering the Chinese market to show its strength, also hopes that through this brand upgrade, this cup of 100 year old coffee in Italy will show new vitality in a mini program.

We try to use the "coffee factor", which represents the coffee atmosphere, as the core visual language to stimulate the stereoscopic feeling of other multiple senses through vision. For those who like coffee, it is never just a simple drink. Its charm starts with a fragrance, and ends with a fragrance that fills and surrounds them. After drinking it, there is not only warmth but also light in front of them.