Lavazza originates from Turin, Italy, in 1895, and has been almost a synonym for Italian coffee for more than 100 years. This well-known coffee brand in Italy, while entering the Chinese market to show its strength, also hopes that through this brand upgrade, this cup of 100 year old coffee in Italy will show new vitality in a mini program.
We try to use the "coffee factor", which represents the coffee atmosphere, as the core visual language to stimulate the stereoscopic feeling of other multiple senses through vision. For those who like coffee, it is never just a simple drink. Its charm starts with a fragrance, and ends with a fragrance that fills and surrounds them. After drinking it, there is not only warmth but also light in front of them.