Cleardesign is a design studio focusing on brand and innovation. Understand business, define concepts, provide design services, really care about essence and needs, and create with restraint and humility.
Guangyin is a plum wine brand focusing on original fruit fermentation; Plum wine on the market is mostly mixed fermentation, that is, base wine + green plum fermentation; However, Guangyin chose the method of slow fermentation. With 100% original fruit and no drop of base wine, the green plum, plum and mulberry fruits were fermented respectively, and then mixed and aged to retain the true taste of the fruit wine.
Guangyin wants to advocate more thoughtful and less sharp; To seek the balance between man and nature and time, and advocate the philosophical attitude of "unity of heaven and man, emptiness and tranquility".
In terms of design, we adopt the natural aesthetics of "advocating meaning and inner outlook", with the gentle and elegant water and the full moon as the main visual pattern of the wine label, which reflects the kindness, peace, moderation and implicit character of the Chinese people.
We extract the raw materials from the seasoning and show them intuitively in the way of planar painting, so as to make each packet of brine interesting and fresh.
This visual language close to young people removes the old machine sense of seasoning prefabrication and highlights the ingredients themselves, which is consistent with the brand's attitude towards high-quality ingredients. At the same time, such packaging also helps people make the cooking process in the kitchen lively and easy.
This series is different from the common way of displaying physical photos in the market. It chooses the cleanliness of pastry products and the texture after cooking as the main feeling to define the main visual style, which continues the style of the Xiachufang branding and can also be unique among common products.
Chunbo wants to bring an interesting gelato ice cream this summer. In addition to the pure Italian gelato process, they also specially developed unexpected unique flavors, such as lemon mint mojito, sesame sauce and mustard flavor, refined beer snow mud, etc. they hope everyone can't help praising. What a great ice cream!
We designed a game interaction mode with spring broadcasting. When we got a small box of ice cream, we couldn't guess what the taste was until we opened the outer cover and identified the taste through the numbers and Emoji expressions on the inner cover.
Each box of ice cream is a unique surprise. This game makes it more interesting for a group of people to eat ice together.
Creative Director：Charlie & Sophie & Jerry Yu
Super tomato is one of the most popular commodities on the spring sowing platform; At the end of the season every year, many consumers will wait for the super tomato to mature and describe the taste of this tomato with the phrase "a mouthful back to childhood". It is the original intention of spring sowing to develop this product to make the tomato have the true taste of tomato.
This time, spring sowing wants to develop a summer exclusive for super tomatoes - a small set of super tomatoes that can be planted. In this set, we make a small card of the real planting process of super tomatoes. Children can learn the whole process of planting super tomatoes in organic agriculture under the guidance of their parents. At the same time, we also attached several precious super tomato seeds and a planting sign to let the family members of consumers experience the fun of planting together, and deeply rooted the concept of "natural and real food" advocated by the spring sowing brand in the hearts of the people through this interactive way.
Designer: Sophie & Shan.k
Chabiubiu is a daily drink for young people; Tea has always had a sense of precipitation and massiness in the past product image, which makes young people flinch; The founder hopes to have a tea product that can "chat with yourself" and provide a relaxed and comfortable tea drinking atmosphere.
The brand insists on choosing high-end tea raw materials. In the face of many bag tea bag products in the market, chabiubiu believes that the original leaf can show the quality of tea better than broken tea, so it abandoned bag tea and chose the product form of original leaf tea. In the package, we provide ear bags that are convenient for filtering and making tea, as well as peripheral products such as tea shovel, tea drain and coaster, which makes the process of drinking tea quite ceremonial.
Because there is a combination of fruit and flowers and fruits, and the tea soup smells fragrant, we have adopted watercolor in the packaging design to present attractive flower and fruit raw materials and various flavors of tea, setting off a natural and fresh flavor.
HerbValue is a new dental care brand. The first series is mouthwash series, which provides portable mouthwash, portable oral spray and bottle mouthwash.
In the previous oral care products, most products were based on medical efficacy, and the experience pleasure and portability of the products were not very friendly. The new generation of young people have new needs for keeping their mouth clean and fresh: not only in terms of efficacy, but also in terms of experience, taste and scene.
In order to convey this friendly and cordial product temperament, we chose a more colorful candy like color system, corresponding to different fruit flavors, making the overall atmosphere of the brand easier.
For bottled mouthwash, we have adopted the backflow prevention valve design, so that the amount of each use is constant, and the liquid will not backflow, resulting in the pollution of the remaining liquid in the bottle.
Client: Private custom
The Wuming Oriental tea gift box of natural tea is a private customized small batch gift box. Fujian rock tea, customized aromatherapy and tea sets are carefully selected by customers and presented as gifts.
Bamboo is selected as the main material of the tea gift box. The internal structure refers to the window edge, layout, posture and details of the tea room, so as to restore the ceremony of tea ceremony in this bamboo box as much as possible.
Deguoqieguo is a high-end nut brand, a new snack definer who breaks through the bondage of traditional meaning, and advocates a win-win situation between natural diet and comfortable life. The brand advocates fearless in the face of doubt and smart deployment of the body. Insist on using good raw materials, traditional planting and manual selection.
In terms of gift box design, we divide it into several different designs according to the price. One is called "moon and Sixpence" theme and the other is called "the moment" starry sky theme. Starting from the main values of the brand, the two themes discussed two topics respectively. One is "what is a comfortable life". We mentioned the one in the moon and Sixpence who looks up at the moon and sees the flash of life and injects the value of the rest of life into brilliance. Second: "being comfortable is living in the present". Looking up at the starry sky, we see our own ignorance and insignificance. Living in the present is our own goal and future.
This project is entrusted by the century air Federation. They want to show their brand on the Airbus A320 of Spring Airlines.
Century air link provides on-board WiFi interconnection solutions for most domestic airlines, so we also want to highlight the concept of "interconnection" in brand display. We place the graphics of star sky interconnection on the tail of the aircraft, and process fair link into graphics for display in an obvious position on the fuselage. Brand identification color and auxiliary color are adopted in color, and the color scheme is adjusted according to the characteristics of coating process.
The interior of the aircraft cabin (trunk and backrest seat) has also been partially designed to convey the values and concepts of the brand to the graphic poster design.
清木川设计. Copyright © 2020